Ageism, (discrimination based on someone's age) is so pervasive in the fitness industry that you may not even be aware of it. Ageism in fitness is often overt: “Old people are so grouchy,” but it can also be subtle: “I hope I’m that active when I’m his age.” It even has it’s own vocabulary: (Using words like “Crotchety” or “Spry”.) Whether ageism in fitness is overt or subtle, if we define our clients by their age we are making it harder for them to reach their full potential. This brand new webinar will teach you how to identify ageism in the fitness industry and you'll learn how to begin the process of seeing your older clients as individuals not simply as “old people.” Are you an older trainer? Discover how older adults are often among the very worst ageists!